Beauty for beauty's sake

We’ve lost our flair. We’ve lost our joy. We’ve lost our creativity. Now, in some corners of the world, any color other than grey or black is considered daring and adventurous.

Our time is a utilitarian one where any seemingly superfluous item, any piece which exists simply to exist for the sake of beauty must be banished or, at least, forgotten and quietly shoved to the corner. In a not insignificant way, as shocking as it may sound, reclaiming beauty and embracing beauty for beauty’s sake today is a radical act of aristocratic virtue.

The ascot is all these things in one perfect piece of silk. An act of creative rebellion, joie de vivre, beauty for beauty’s sake, and aristocratic virtue.

Reclaim the ascot.